Coldstorage 1

Scope and Contents SUMMARY: Spot opens with graphic chart comparing poll results of candidate to opponent Norquist. Still of opponent on top-red arrow moves downward. Candidate still on bottom-blue arrow moves upward. Male voiceover says opponent is dropping polls and has begun using negative ads against opponent SUBJECTS: negative campaigning CREATOR: William B. Fletcher Consulting, Inc. FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of...

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SUMMARY: Bio: refused to spend money, more cops on streets, reduced homelessness. SUBJECTS: biography; public service; record COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape NOTES: Title taken from slate on ID # 73280. Dade County Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate rides horse, pic of candidate with family, pics of President and him being a secret serviceman, candidate working at desk, candidate with kids outside, candidate gives speech, to mtg, candidate in sheriff uniform, candidate in suit walks to camera with logo and tag. SUBJECTS: crime; schools; jobs CREATOR: Fletcher, Rowley and Chao, Inc. COMMUNICATION TYPE: Positive Issue FORMAT: DVD - Optical Media NOTES: Paid for by Aritson for Mayor, Tom Weil treasurer GENDER (legacy):...

Scope and Contents

SUMMARY: Bio: reduce crime, better schools, more jobs, lower taxes. SUBJECTS: biography; plan CREATOR: William B. Fletcher Consulting, Inc. COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Milwaukee Mayor (P1363-64800) GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00

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SUMMARY: Opponent neg campaign because he is desperate. SUBJECTS: negative campaigning CREATOR: William B. Fletcher Consulting, Inc. COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape NOTES: Milwaukee Mayor (P1363-64801) GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:10:00

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SUMMARY: Opponent neg campaign because candidate can reduce crime rate. SUBJECTS: negative campaigning; crime CREATOR: William B. Fletcher Consulting, Inc. COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape NOTES: Milwaukee Mayor (P1363-64802) GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:10:00

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SUMMARY: Opponent has failed to do job, has bad record. SUBJECTS: record CREATOR: William B. Fletcher Consulting, Inc. COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape NOTES: Milwaukee Mayor (P1363-64803) GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00

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SUMMARY: Candidate promises a cut in crime. SUBJECTS: crime CREATOR: William B. Fletcher Consulting, Inc. COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape NOTES: Milwaukee Mayor (P1363-64804) GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00

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SUMMARY: Candidate cares about elderly and children. SUBJECTS: elderly; youth CREATOR: In-House Video Creative Services COMMUNICATION TYPE: Positive Image FORMAT: Betacam SP videotape NOTES: Springfield, MA City Council GENDER (legacy): Male City and County Offices - City Council NATION: United States of America LENGTH: 00:30:00

Scope and Contents

SUMMARY: Candidate lists city improvements that were made during his last term. SUBJECTS: record CREATOR: In-House Video Creative Services COMMUNICATION TYPE: Positive Image FORMAT: Betacam SP videotape NOTES: Springfield, MA City Council GENDER (legacy): Male City and County Offices - City Council NATION: United States of America LENGTH: 00:30:00