Burtonhall cold storage 1

"SUMMARY: Mondale addressing the viewer. His major focus is on arms control and technology and, more specifically, arms in space. SUBJECTS: arms control; technology CREATOR: not listed COMMUNICATION TYPE: Positive Issue LENGTH (extent): 00:00:30 ROLE: Candidate GENDER (legacy): Male"

"SUMMARY: Impressions of opulence with a voiceover describing the tax breaks for the rich and profitable corporations not paying taxes. This is followed by a montage of candidate campaign scenes and voiceover of Candidate's promises of fair-share tax paying, closing loopholes and simple tax SUBJECTS: taxes; promises; negative campaigning CREATOR: not listed COMMUNICATION TYPE: Positive Issue LENGTH (extent): 00:00:30 ROLE: Featured GENDER (legacy): Male"

"SUMMARY: 2 ind. State briefly their concerns on income difficulties from retirement, then employment in industry points of views. Pics of kids are followed by explosion test with voiceover focusing on future being decided by viewer. SUBJECTS: income; retirement; employment CREATOR: not listed LENGTH (extent): 00:00:30 GENDER (legacy): Male"

"SUMMARY: Same format as answers. Same voice-over until issues are mentioned. Major focus on social security and Medicare , cleaning up toxic wastes, and tax reform. SUBJECTS: medicare; social security; war CREATOR: not listed COMMUNICATION TYPE: Positive Image LENGTH (extent): 00:00:30 ROLE: Featured GENDER (legacy): Male"

"SUMMARY: Montage of campaign pictures. Voice-over interspersed with Ferraro and Mondale speaking. Major focus on Medicare , employment and tax breaks. SUBJECTS: medicare; jobs; taxes CREATOR: not listed COMMUNICATION TYPE: Positive Issue LENGTH (extent): 00:00:30 ROLE: Candidate GENDER (legacy): Male"

"SUMMARY: Alternating clips of children, launching of missiles and a finale of an explosion followed by another clip of a child. Crosby, stills, Nash and young teach your children excerpt over clips. Verse on teach your parents. SUBJECTS: negative campaigning; war; youth CREATOR: not listed COMMUNICATION TYPE: Negative Issue LENGTH (extent): 00:00:30 ROLE: Opponent GENDER (legacy): Male"

"SUMMARY: Clips of Reagan speaking alternating with clips of anonymous elderly. Cuts taken out of context. Reagan says safety net has been preserved, while elderly women say their food stamp allotment has been cut in half or they haven't much left to buy foo SUBJECTS: social security; elderly; negative campaigning CREATOR: not listed COMMUNICATION TYPE: Negative Issue LENGTH (extent): 00:00:30 ROLE: Opponent GENDER (legacy): Male"

"SUMMARY: Woman in a kitchen with a dog and kids fighting. Voiceover says opponent wants to squeeze more taxes out of her. She says she thinks the voiceover has it all wrong. She yells at her kids, and tells camera that candidate wants less of her money and more from the fat cats. SUBJECTS: taxes; government; negative campaigning CREATOR: Rothstein and Co. COMMUNICATION TYPE: Negative Issue LENGTH (extent): 00:00:30 ROLE: Opponent GENDER (legacy): Male"

"SUMMARY: Working mother makes peanut butter sandwiches with chaos in back. Voiceover asks negative q? About candidate tax policy. Woman reacts, contradicting voiceover, says she knows candidate is sympathetic regarding her financial situation and that she's tired of supporting the fat c SUBJECTS: taxes CREATOR: Rothstein & Company COMMUNICATION TYPE: Positive Image LENGTH (extent): 00:00:30 ROLE: Featured GENDER (legacy): Male"

"SUMMARY: Captions followed by Mondale speaking. Major focus on wealthy not paying taxes. Mondale says he would leave middle and moderate income America ns alone and ask the wealthy, corporate, and loophole users to join the rest of us. SUBJECTS: taxes CREATOR: not listed COMMUNICATION TYPE: Positive Issue LENGTH (extent): 00:00:30 ROLE: Candidate GENDER (legacy): Male"