No New Taxes-Kemp, Jack (Jack French, Jr.)-[Republican], 1988

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Identifier: P-500-94370

In 1980, Jack Kemp proposed a 30% tax cut. Bob Dole opposed it, and George Bush called it voodoo economics. But Kemp kept fighting. And in 1981, President Reagan signed the Kemp-Roth tax cut into law. The very next year, Bush and Dole supported the largest tax increase in U.S. history, and now they've raised taxes again. As president, you can count on Jack Kemp to say no to higher taxes. Jack Kemp. If he wins, we all win.

Scope and Contents

In this 1988 political advertisement, Kemp, Jack French, Jr. emphasizes his commitment to lower taxes, contrasting this position with the previous support for tax increases by opponents George Bush and Bob Dole. Through the use of visual and textual elements, the advertisement presents Kemp as consistent and trustworthy, concluding with the tagline, “If he wins, we all win.”