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-Bush, George H.W.-[Republican], 1988

 Item — Server 1: Unknown
Identifier: P-40-00607
On an August day in 1988, an historic event took place. It didn't happen on Main Street or in any American town, but in Russia, where soldiers began destroying hundreds of nuclear missiles, with the understanding that we'd destroy some of our own, the first disarmament treaty of its kind. And though most Americans were unaware of the significance of the moment or realized it was George Bush who led the way, someday their grandchildren will.
On an August day in 1988, an historic event took place. It didn't happen on Main Street or in any American town, but in Russia, where soldiers began destroying hundreds of nuclear missiles, with the understanding that we'd destroy some of our own, the first disarmament treaty of its kind. And though most Americans were unaware of the significance of the moment or realized it was George Bush who led the way, someday their grandchildren will.

Scope and Contents

In this 1988 political advertisement, Bush, George (George Herbert Walker) was depicted as playing a central role in a historic disarmament treaty with Russia involving the destruction of nuclear missiles. By juxtaposing military imagery with scenes of everyday American life, the advertisement emphasized the largely unseen impact of this strategic diplomacy and highlighted Bush’s leadership and foresight. The campaign was authorized by the Republican National Committee.

Dates

  • Broadcast: 1988

Creator

Full Extent

1 Items

Language of Materials

English