Nickles-Dole, Bob (Robert Joseph)-[Republican], 1988

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Identifier: P-1111-47001

Senator Don Nichols. I'm backing Bob Dole for president because I can tell you from firsthand experience that Bob is a strong effective leader. He's honest and he gets results. More than any other individual it was Bob Dole who turned Ronald Reagan's vision into an action plan for America. Bob Dole is a true conservative who shares our traditional Oklahoma values and Bob Dole has the strength and the toughness to sit across the table from Gorbachev. Bob Dole will make a great president.

Scope and Contents

In this 1988 political advertisement, Senator Don Nickles endorses Bob Dole’s presidential campaign. Through various office settings and repeated imagery of the American flag, Nickles emphasizes Dole’s strong leadership, honesty, successful results, conservative values, and assertive foreign policy. The final text states, “Bob Dole. The Difference is Leadership.”