Difference/North Carolina-Dole, Bob (Robert Joseph)-[Republican], 1988

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Identifier: P-1111-46999

What's the difference between the Republican candidates for president? Only one grew up in Depression-era Kansas and spent three years recovering from combat wounds in World War II. Only one has been the Republican leader in the Senate and led the fight to reduce wasteful spending, cut taxes on working people, and save the family farm. Only one, one of us, Bob Dole. Bob Dole will make the difference the Carolinas and America need. Dole for president. One of us.

Scope and Contents

In this 1988 political advertisement, Agent: Dole, Robert Joseph (Bob), is presented as a candidate of humble origins whose military service and political record demonstrate his commitment to Republican conservative values. The advertisement portrays Dole as a relatable and trustworthy choice, emphasizing his identification with everyday Americans (“one of us”) and his dedication to policies perceived as beneficial.