America's Back-REV :60-Reagan, Ronald Wilson-[Republican], 1984

Item — Server 1: Unknown

Identifier: P-41-2003

America's Back - REV :60-Reagan, Ronald Wilson-[Republican], 1984

Scope and Contents

In this 1984 political advertisement, Reagan, Ronald Wilson, the use of wholesome imagery depicting a flourishing small town suggests economic and societal recovery under his leadership. By emphasizing newfound pride and prosperity, the advertisement subtly questions the wisdom of changing political direction. Frequent references to NASA’s Jet Propulsion Laboratory and Caltech underscore technological progress.

Dates

Broadcast: 1984

Creator

Reagan, Ronald Wilson, 1911-2004 (Person)

Full Extent

1 Items

Language of Materials

English

Additional Description

Physical Location

Burtonhall cold storage 1

Transcription

In a town not too far from where you live, a young family has just moved into a new home. Three years ago, even the smallest house seemed completely out of reach. Right down the street, one of the neighbors just bought himself a new truck with all the options. The factory down by the river is working again. Not long ago, people were saying it would probably be closed forever. However, just about every place you look, things are looking up. Life is better. America's back. And people have a sense of pride they never thought they'd feel again. And so it's not surprising that just about everyone in town is thinking the same thing. Now that our country is turning around, why would we ever turn back? NASA Jet Propulsion Laboratory, California Institute of Technology