Bear/Revision 2-Reagan, Ronald Wilson-[Republican], 1984

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Identifier: P-1047-42994

Scope and Contents

In this 1984 political advertisement, Reagan, Ronald Wilson uses the metaphor of a potentially dangerous bear in the woods to emphasize the importance of military strength and vigilance. The repeated imagery reinforces the campaign’s message of being “Prepared for Peace” despite possible threats.

Dates

Broadcast: 1984

Full Extent

1 Items

Language of Materials

English

Additional Description

Physical Location

Burtonhall cold storage 1

Transcription

There is a bear in the woods. For some people, the bear is easy to see. Others don't see it at all. Some people say the bear is tame. Others say it's vicious and dangerous. Since no one can really be sure who's right, isn't it smart to be as strong as the bear? If there is a bear. Thanks for watching!